Step 1
Enter your monthly traffic
Add the number of monthly visitors who land on your sales, pricing, or checkout page — the surface where social proof actually changes a buying decision.
A free conversion rate optimization calculator that quantifies the revenue video testimonials can add to your funnel. Plug in traffic, conversion rate, and order value — see exactly how much money is on the table without strong customer proof.
What it models
Revenue lift from proof
Monthly traffic input
Current conversion rate input
Average order or contract value input
Instant revenue lift, annualised projection, and benchmark presets
AEO answer
The ROI of social proof is the additional revenue a business earns by adding video testimonials, customer reviews, and on-page proof to its funnel. Industry research consistently puts the conversion-rate lift from social proof between 20% and 80%, with around 38% being a commonly cited median across SaaS and ecommerce landing pages.
You can quantify the ROI in three steps: multiply visitors by conversion rate to get current customers, multiply by average order value to get current revenue, then apply a conversion-lift percentage to model the additional revenue testimonials would unlock. The calculator below does this math instantly.
How to
Step 1
Add the number of monthly visitors who land on your sales, pricing, or checkout page — the surface where social proof actually changes a buying decision.
Step 2
Type in the percentage of visitors who currently convert. Use a real number from your analytics, not the optimistic version, so the ROI projection is honest.
Step 3
Enter your average order value for ecommerce, or annual contract value for SaaS. The calculator multiplies converted visitors by this number to model revenue.
Step 4
Choose a conservative, average, or aggressive uplift band from the testimonial industry research. The calculator shows the additional revenue social proof can unlock.
Benchmarks
The lifts below are aggregated from public CRO research. Use them as directional inputs — your real lift depends on traffic quality, offer fit, and where the proof appears in the funnel.
Wyzowl
89%
of marketers say video testimonials are the most effective form of content marketing.
Nielsen
92%
of buyers trust recommendations from peers over any form of branded advertising.
VWO / CRO case studies
+20–80%
conversion lift on landing and pricing pages after adding video testimonials and social proof.
Across published case studies on dedicated landing pages, video testimonials placed near the primary CTA tend to lift conversion by roughly a third. Aggregating Wyzowl's annual video marketing surveys, BigCommerce CRO breakdowns, and Trustpilot merchant data, ~38% sits squarely in the median band — high enough to matter, low enough to defend.
Proofly funnel
The calculator quantifies the gap. Proofly closes it. Send a single link, customers record on any browser, you approve, and you publish a Wall of Love anywhere — landing page, pricing, checkout, onboarding. That is where the 38% lift actually shows up in your dashboard.
FAQ
A social proof ROI calculator estimates how much extra revenue your business could earn by adding video testimonials, customer reviews, and a Wall of Love to your funnel. It multiplies your current traffic and order value by an industry-benchmark conversion lift to show the revenue you are leaving on the table without strong proof.
Independent research from Wyzowl, VWO, and Nielsen consistently shows that video testimonials and on-page social proof can increase conversion rates by roughly 20% to 80% on landing and pricing pages, with 30% to 38% being a commonly reported median lift for SaaS and ecommerce checkouts. The exact lift depends on traffic quality, offer, and where the proof appears.
Multiply monthly visitors by your current conversion rate to get current customers. Multiply that by your average order value to get current revenue. Then apply a conversion-lift percentage from social proof benchmarks (for example 38%) to estimate the additional customers and revenue testimonials would unlock. This calculator does the math for you and projects an annualised number.
Yes. The formula is the same regardless of business model. For SaaS, use annual contract value (ACV) as the order value to project annual recurring revenue lift. For ecommerce, use average order value (AOV) and apply repeat-purchase assumptions outside the tool. The calculator outputs both monthly and annual revenue lift.
Proofly believes social proof is the single highest-ROI conversion lever most founders ignore. This free calculator quantifies the opportunity. When teams see how much revenue is on the table, the next step is collecting on-camera customer stories — which is what Proofly is built to do.
The highest-leverage spots are above-the-fold on landing pages, beside pricing tables, on the cart and checkout pages, and inside onboarding flows. Video testimonials work best when they answer a specific objection. A Wall of Love embedded on the homepage gives buyers the breadth signal that increases trust before they ever talk to sales.
Calculator
Enter real numbers from your analytics. The math is transparent — traffic × conversion rate × order value, with a research-backed uplift applied on top.
Your funnel
Visitors who reach the page where proof appears.
From your analytics — the honest number.
AOV for ecommerce, ACV for SaaS.
Social proof benchmark
Median lift Wyzowl & Nielsen attribute to video proof.
Revenue on the table
+38% lift$9,405added monthly revenue
Annualised lift
$112,860
Extra customers / mo
95
Current monthly revenue
$24,750
Lifted conversion rate
3.45%
Stop leaving $112,860 on the table.
Start collecting on-camera proof today. Send a link, customers record on any browser, you publish a Wall of Love anywhere.
Formula: traffic × conversion rate × order value = current revenue. Apply benchmark lift to conversion rate to model added revenue. Benchmarks are aggregated from Wyzowl, VWO, and Nielsen research on testimonial and video social-proof impact. Treat outputs as directional, not guaranteed.